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ATS, ERS Jointly Issue Asthma Assessment Guidelines
The American Thoracic Society and the European Respiratory Society have released official standards for clinical trials and practice with respect to the assessment of asthma. The statement appears in the July 1 issue of the American Journal of Respiratory and Critical Care Medicine.
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Malfunctioning Mammography Machines?
By conducting a mammogram, a low-dose x-ray of the breasts, doctors can identify cancerous tumors well before a woman even feels a lump. According to the American Cancer Society, "Finding small breast cancers early by a screening mammogram greatly improves a woman"s chance for successful treatment."
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Health Care Reform Likely Will Not Provide Coverage To Undocumented Immigrants, Sen. Baucus Says
Sen. Max Baucus (D-Mont.), chair of the Senate Finance Committee, on Thursday said that he supports "a version" of government-run health insurance but that such a program would not cover undocumented immigrants, the Washington Times reports. Baucus was speaking at an event sponsored by the Kaiser Family Foundation, Families USA and the National Federation of Independent Business (Haberkorn, Washington Times, 5/22). Baucus said that health care reform likely would provide coverage to between 94% and 96% of U.S. residents but that it would be "too politically explosive" to provide coverage to undocumented residents (Young, The Hill, 5/21). Undocumented immigrants account for between 15% and 22% of the estimated 47 million U.S. residents who lack health insurance, according to analyses by the Center for Immigration Studies and the U.S. Census Bureau. Baucus said the finance committee has not yet discussed whether federal funding to treat low-income, uninsured patients should be expanded to treat undocumented immigrants. "I don"t have a good answer yet to undocumented workers," Baucus said, adding, "There will still be charity care." According to the Dallas Morning News, some immigration advocates have said health reform efforts will not be complete if undocumented immigrants do not have coverage. Jaime Torres, president of Latinos for National Health Insurance, said, "In light of what"s happening now with the flu pandemic, it"s pretty clear that, for any health care system to work, it has to cover everyone residing in the United States" (Landers, Dallas Morning News, 5/22). Torres added, "It"s unfortunate that Sen. Baucus and the Congress might not have the courage to include the undocumented" (Washington Times, 5/22). A podcast and video of the press conference are available online at kff.org.
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The Complicated Consumer: Positive Ads Aren't Always The Most Effective

Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research. Authors Loraine Lau-Gesk (University of California, Irvine) and Joan Meyers-Levy (University of Minnesota, Minneapolis) investigated consumer attitudes toward emotional ads. They discovered that people"s responses are affected by factors such as the amount of mental energy or attention they are able to devote to the ads as well as the physical layout of the advertising. "Although under some circumstances consumers may respond more favorably to ads that feature positive rather than negative emotions, this is not always the case," the authors explain. "Instead, how favorably consumers respond to ads depends on whether the amount of mental res they devote to the ad is comparable to the amount of such res that are needed to optimally appreciate and understand key aspects of the ad." When consumers are interested in an ad, they are better able to devote mental res to thinking about it, the authors explain. Therefore advertising aimed at interested consumers can tap into more complicated emotions, such as bittersweet nostalgia, anxiety, and guilt. In contrast, disinterested consumers react to less nuanced messages. "When ad recipients lack much interest in an ad and therefore expend minimal mental res processing it, the favorableness of their response to the ad depends primarily on the favorableness of the ad"s emotional appeal," the authors write. "Ads that convey positive emotions by depicting uplifting events, outcomes, or people will not always enhance persuasion more than ads that feature downhearted or agitated emotions," the authors write. "While more upbeat ads may be more persuasive among consumers who lack much interest in and expend few mental res considering the ad, this may not hold true for more interested and involved consumers who invest considerable mental res thinking about the ad or its product." Loraine Lau-Gesk and Joan Meyers-Levy. "Emotional Persuasion: When the Valence Versus the Re Demands of Emotions Influence Consumers" Attitudes." Journal of Consumer Research: December 2009 (will be published online June 2009). Mary-Ann Twist University of Chicago Press Journals


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